A Win-Win for Consumers and Business Owners Alike
RFID wristbands have been around for several years now, but are finally starting to become very popular and widely used in America. Typically, RFID wristbands are linked with certain information and given to people to use at different events. RFID wristbands were first mainly used to grant customers admission into large events such as concerts or conferences, but have now grown into a much larger market with much more opportunity to grow. RFID wristbands are now replacing tickets at many venues and are also acting as added means of customer service and security. For example, many bars and restaurants are now giving RFID wristbands to their customers in order to create a safer environment for not only the customers, but the business as well.
The wristbands are distributed at the entrance of bars and restaurants, and can be given out any way the owners of the businesses see fit. The bands are typically non-transferable and the color or print of the wristband tells the bartender/bouncer if you’re of legal age to use their services. In effect, many of the concessions were sold RFID wristband to the customers because the bartenders didn’t have to worry about anyone underage trying to buy from them, saving them time so they could focus more on serving the customers at hand. Many restaurants and bars are also allowing customers to use more advanced wristbands provided by their towns that they can keep and bring with them to multiple locations around the area. These advanced wristbands are hooked to each individual person with the capability of storing a picture of the user that is supposed to use it, their credit card information (for quick purchases at the different locations using the wristband), important phone numbers, and more recently, a way to call a taxi or “Uber” driver if one is incapable of safely transporting themselves to a new destination.
The advanced wristbands are also very beneficial to those that issue them out. The wristbands collect extremely valuable data that tells very specific information that could potentially help the businesses that use them. A lot of this information includes customer demographics, what the customers order at the different venues, what time those demographics typically arrive and leave, the kind of transportation they take to arrive and leave in the area, etc. By just giving customers wristbands that make their time at these venues a more enjoyable experience, business owners get invaluable data from those customers using the bands, which in term, saves them a lot of money and time that they would have otherwise had put towards research to get the same kind of data. For example, Disney has taken the concept of using wristbands to collect customer data to a whole new level. They make the experience of just getting a wristband its own bit of excitement where customers can not only customize the wristbands that you wear around the park, but also have them shipped to their house so they can try them out before hand. Disney’s wristbands made it easier for their park-goers to get the most out of the park by using them for instant purchases of products, getting passes to skip lines, and by letting families know where each of their members are in case of an emergency. All of this information then given to Disney is extremely valuable for them, as it lets them know what thousands of dollars and hours spent doing research otherwise, wouldn’t be able to tell them.