One of the fastest growing areas of the economy Dr Anthony Singh is the provision of technical and management advice to business leaders. This covers a wide range of services, from it and web services, marketing, personnel and design.

Many of these services are given by small companies and self employed — often successfully, but all too often, the partnership doesn’t reach its potential. Many times, the clients of these companies end up unhappy and disgruntled.

Maintaining the right quality of service can be critical to the providers of technical support. This is particularly challenging if the business grows, both in the number and intricacy of jobs being undertaken.

This can create a special challenge for Technical Consultants seeking to grow their business.

A successful business can grow very rapidly and sometimes this can catch the proprietor unaware. A peak in sales can very quickly turn into a suffering in orders if quality service and products fail to grow with demand. One thing is for certain as your business grows you will not be able to do everything so you will have to very carefully consider the skills base that you need to develop around you.

For example you may have a technically brilliant product produced by the best expertise in the business, if you are consultants do not have the ability to build union and make that all important experience of customers you will end up losing business. Good consultants do this naturally; however, many consultants struggle to build empathy with companies. It does not help that customers often start with a suspicious attitude and may view consultancy as expensive, unhelpful or too slick.

The position gets particularly difficult when the customer relationships are no longer led by the founders of the business — when they are increasingly being led by new, possibly more jr staff. Given benefit of maintaining strong relationships with customers, this can put the business in danger. The skill to build union with clients can be nurtured with the help of coaching.

By investing in coaching to upload the use of softer skills for Technical Consultants you can increase earning potential while at the same time provide personal development that will enthuse and motivate your team. Coaching should certainly, not be known as a punishment for something that is being done badly, instead it ought to be seen as a tool that can facilitate control, increase confidence and achieve targets that will drive a business and the individuals within it forward.