Advertorials, as a word, describes any commercial printed or electronically distributed media ad. Advertorials are normally small ads that appear in newspapers, magazines, business newspapers, or other print publications and can include banners, links, logos, or TV listings. Advertorials are usually displayed on newsstands or are published in newspapers and magazines targeted to a particular topic. Advertorials serve as advertisements and are placed by the owner the publications in exchange for compensation.

Advertorial is basically a blend of editorial and advertising content. It is essentially advertising which behaves more like its younger cousin, the stealth chameleon, and combines in well with its environment whether in print or on digital media. The term is being talked about more often these days, because of a growing sense of awareness among Internet users about online privacy, authenticity, and credibility. People generally are more concerned about online security these days. The rise of blogs, discussion boards, discussion forums, message boards, and Web 2.0 sites has also increased Advertorial awareness.

Advertorials are usually short write-ups geared toward a single subject and aimed at selling something. They appear often in business magazines and newspapers and can sometimes be seen on company Web sites or e-mail signatures. Advertorials have appeared on television advertising since the mid-1990s and have increasingly become popular on both coasts. Now, they can be found on Internet sites as well.

Social media managers take advantage of this medium to advertise their products and services, and in turn, increase visibility and sales. Social media manager Advertorials are used to promote products and services of an organization by creating content that explains what the organization is doing and why. Advertorials help build up brand awareness by distributing text, images, video, or audio to an audience. Adverts are posted regularly on sites such as MySpace, Facebook, YouTube, Squidoo, EzineArticles, HubPages, StumbleUpon, and Twitter. Adverts are also distributed through blogs, article directories, and multimedia news companies.

What’s so unique about Advertorials? Generally speaking, an Advertorial is content that is written and placed by another person or company that wants to market its own product or service through the content of the same content. Advertorials are not “written” like regular articles. Adverts are designed and posted in places where your target audience frequently go to find information. Adverts can be “pushed” to Web sites where your target audience visits in search of the product or service that you are selling. The newly launchedwww.TheAdvertorial.comis a one stop shop for all marketing and advertising needs.

Adverts need to be compelling for people to click through to your site. A social media manager has many options at their disposal to ensure that your adverts get the traffic needed to bring you revenue. A social media manager will create a targeted landing page that is relevant to the product or service that you are marketing. The adverts will be displayed in the same way that regular web users would see them – on Google, Yahoo, Bing, Facebook, and the like. Users browsing these popular web sites will be more likely to click through your adverts if they are interested in your product or service.

How do you make money with Advertorials? Adverts are typically one-time-only arrangements with a company. The amount you earn will depend on the volume of clicks your advert receives. Usually, each click costs between five cents and $0.40. Some companies pay per sale, while others offer a flat fee for placing an advert on their site. Depending on the company, you may also receive a credit to use towards future purchases.

As a social media manager, you would submit your adverts to the adverts directories, and the webmasters who are members of those directories will choose your adverts for display. You will then get a credit to your account, so you can buy tickets for future use. When the advertising period ends, your position will be eliminated and you will not be eligible to be placed back in the pool of adverts. Your position is also based on how much traffic is generated by your adverts.